Resources Library by ANA

An investigation of the creative approaches to the standardisation of international qualitative research studies

The question of standardisation of international qualitative studies has arisen in part due to the direct demands which global marketing and advertising is making on research. Because products and marketing strategies are being standardised, so it is...

Catalogue: Seminar 1986: Qualitative Methods Of Research

Authors: Colleen Ryan, Shirley Kitchen

June 15, 1986

The branding of international research

The paper traces the development of international marketing research over the years and shows that it has now become an established part of the activities of hundreds of research companies throughout the world. It is argued that an international...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Author: Philip D. Barnard

June 15, 1986

International qualitative research

This paper outlines the most frequent and crucial problems, difficulties and misunderstandings encountered by both clients and research agencies in numerous international qualitative projects. Our point is that, while national stereotypes prevailing...

Catalogue: Seminar 1986: Qualitative Methods Of Research

Author: Frederique Thureau

June 15, 1986

The practical issues of co-ordinating international research

Unilever is a major user of market research worldwide. Much of this it carries out for itself but it also buys in research from outside agencies. Nearly all the work is locally-commissioned and locally-funded, and there are relatively few...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Author: John Downham

Company: Unilever

June 15, 1986

Standards for sophisticated international research

We would like to divide up our paper into three sections. The first section will be devoted to specific technical questions which arise in the conducting of international surveys. In the second section, we would like to use an example to show that in...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Authors: Jochen Hansen, Elisabeth Noelle-Neumann

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1986

How research is used to solve industrial marketing problems

We all know from our experience that amongst companies selling to non-consumer markets there is a wide divergence in the importance assigned to market research, the resources devoted to it and the way in which it is used, It was in order to quantify...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Author: Janet Levin

Company: Marplan Forschungsgesellschaft mbH

June 15, 1986

Cases and causes of structural change in retailing

The paper considers general trends of structural change in terms of averages per type of trade. It consists of two parts. The first paper is descriptive, and gives an international comparison of trends concerning average shop size, number of shops...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Authors: Bart Nooteboom, Roy Thurik, Sjaak Vollebregt

June 4, 1986

Do words have meaning across languages and cultures?

In 'broadening the use of research' is essential to comprehend each other in direct communication and also in depth of meaning. This latter understanding- of the use of language linked with culture makes a vast difference to the collection and...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Madge Dugdale

June 15, 1985

Positioning of the (agrochemicals) marketing research manager in an international company

This paper, which is a personal view intended to stimulate debate, starts with the premise that any consideration of the positioning and role of the agrochemical marketing research manager in a diversified international company cannot be isolated...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: Ian Donald Farquharson

Company: Shell Global

June 15, 1985